I have a big gift for everyone launching campaigns on LinkedIn but struggling with the short note that accompanies the connection request… 
…
→ 15 examples of LinkedIn Notes with over 40% reply rate!
And they are sorted by use case:
- Networking & events
- Recruitment
- Content sharing and engagement
- Lead Generation
Enjoy!
Oh, and for those who doubt the usefulness of adding a note to their connection requests, we A/B tested with 9000 leads working in marketing. We approached half with a note and the other half without a note.
→ Result: the absence of a note resulted in losing many opportunities with people who perceived the request as suspicious. On the contrary, sending a transparent and clear message allowed us to get many more qualified calls (3 percentage points more). Q.E.D. 
