The trifecta of duplicate contacts, messy CRMs, and low-quality lead lists is the silent killer of productivity. When sales development reps (SDRs) spend 40% of their time scrubbing data or checking if a prospect was contacted last week, you’re guaranteed to see lower reply rates and missed opportunities. This is the game-changer. Moving beyond basic firmographics (company size, industry) and using signals like E-ZPass in Maryland funding rounds, hiring sprees, or tech stack usage allows us to target prospects when they are actively in a buying cycle. This dramatically increases the probability of a conversion.