In this webinar, we dive into building trust, using LinkedIn automation, and scaling personalized outreach—showing you how to do LinkedIn lead generation effectively. Our expert guests—Bethany Stachenfeld (Sendspark), @AaronReeves (Outbound OS), and @Brice Maurin (La Growth Machine) —share their top tips and strategies for growing your brand, boosting engagement, and booking more meetings through LinkedIn lead generation.
In this video, you’ll learn:
How to do LinkedIn lead generation with a strong personal brand, even without a big budget
Secrets to building trust and converting followers into leads
LinkedIn automation tips: What works and what doesn’t
The power of multi-touch outreach using La Growth Machine.
Why and how to use personalized video outreach at scale with Sendspark
Tactical advice on making your LinkedIn presence a lead magnet for lead generation.
Timecodes
00:00 Intro
01:00 Speaker Introductions: Bethany from SendsPark
02:00 Speaker Introductions: Aaron from Outbound OS
03:00 Speaker Introductions: Brice from La Growth Machine
04:30 Why LinkedIn Automation is Powerful but Tricky: Safety Rules
10:00 Building a Brand on LinkedIn: Key Steps
12:00 Aaron’s Journey from 0 to 24K Followers in 10 Months
14:00 Why Trust is Crucial in LinkedIn Sales
18:00 The Best Content Strategy for Maximum Engagement
22:00 Commenting on Top Creators’ Posts for Visibility
26:00 How La Growth Machine Automates LinkedIn Outreach
31:00 Using Personalized Video Outreach with SendsPark
35:00 Sales Tips for Converting LinkedIn Conversations into Leads
38:00 Final Takeaways for Building LinkedIn Demand