I’m working on a nurture sequence for leads who have opted in to our lead magnet—a lead generation checklist—and could use some advice.
How many emails would you recommend in the sequence?
Should we combine email and LinkedIn outreach for better engagement?
Does anyone have examples or templates they’ve used successfully for inspiration?
The goal is to book a call!
I want to ensure we’re delivering value while keeping it effective. Any tips or insights would be hugely appreciated!
How many emails are subjective and depend on the offer, industry and what other content you have. I just do about 2 emails and 2 LinkedIn follow ups across a series of days and this has worked to book appt from leads via paid ads.
Ideally for future you’re capturing lead magnet signups into an owned audience such as a newsletter.
That aside, If they opted in for the LM on LinkedIn I’d keep it LI heavy on the sequence- say 3-5 touches on LI and make sure to have a voice note step in there to keep it more personal.
Email 2 would probably be appropriate, 3 max.
If you’re touching them that many times and they’re just not responsive, better not to push the matter.
message 1 will send the lead magnet: a notion page that delivers the lead magnet
message 2, 7 days later, asks for a feedback on the lead magnet (something like “did you like it ? i’m planning a v2, i’d love your feedback to enhance it”)
As soon as i get a reply, being on message 1 or 2, I start the conversation.
And once the conversation is started, my goal is to ask questions about the pain we can solve.
Impressive one @Brice, but what about the email reputation? if we will be sending the emails from the account connected with LGM ( and if it is the main domain)?
Email reputation is an issue when you send too many emails from a “not so warm” inbox.
What we see in our stats is that users using their own domains (aka an email that’s used every day to send and receive emails) and sending 50-60 emails a day don’t have any problem. I personally send approx. 60 / day from my own / real / business email and have 0 deliverability issues. And this doesn’t count the emails I send from gmail “manually”.
In the workflow that you have shared above, let’s say, if at a particular time, if around 100 leads will get to that ( Send Email 1 or Email2) stage, will that hamper the reputation. (Just curation to know).
As Google and Microsoft are imposing alot more rules everyday
I would suggest 3-4 emails with the lead magnet, followed by 1 value email per week every week.
The real value is not in the short sequence following the LM, but mostly in staying close to your prospect in the long term. Consider many of them won’t be ready to buy now or in 1 month!
So it’s great you do the sequence with the lead magnet, but afterwards place them in a 1 mail sequence per week, that’s gonna convert a lot in the medium and long term
When using LGM you can choose the volume of email sent per day. I’ve setup mine to 60, and get a near perfect deliverability (I’m using my day to day email, not a fake / new one)
