Primary Domains vs New Domains

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1

Hi all, what is the general recommendation regarding using an email address from a primary domain for email outreach on LGM ?

Is sending thru LGM on a primary domain safe? Or is it recommended to create new domains & mailboxes for LGM email outreach?

Looking to send ~1k-1.5k emails / mo.

Thanks!

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2

For this amount I’d probably recommend to go for a secondary domain!

3

Not sure yet whether LGM is going to evolve on warming, creating domains from the tool, etc.
@Eloise can you share the product roadmap if you have it somewhere? :folded_hands:

5

Hey @Dustin_Silvaer1!

Yes, sending from your primary domain with LGM is safe – it’s actually the best practice for sales outreach, as long as your domain is correctly set up (SPF, DKIM, DMARC) and the mailbox has been properly warmed up.

→ Primary domain (Sales automation)

  • Best deliverability: emails look like personal 1-to-1 messages, not marketing, so they land in the main inbox (not promotions/spam).
  • You can expect high open rates (+80%).
  • Volume limit: ~250–300 emails/day per mailbox.

→ Secondary/marketing domain (Marketing automation)

  • Advantage: almost no sending limit.
  • But drawback: much weaker deliverability — emails usually land in promotions, with open rates ~10–15% (30% if your brand is really strong).
  • More adapted for newsletters, notifications, etc. than for sales outreach.

With LGM, if you’re looking to send ~1k–1.5k emails/month, your primary domain is ideal.
And you can even scale safely with Inbox Rotation, which distributes the volume across several mailboxes while keeping deliverability high.

That said, if your goal is true mass emailing, LGM isn’t the right tool — it’s designed for personalized sales automation, not bulk campaigns.

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6

Not on the roadmap for now :slightly_smiling_face:
We’re not focusing on email setup (warm-up, domain creation, etc.). Instead, the team is working on helping you improve your outreach strategies with AI and speed up the follow-up process, so you can spend less time on ops and more time getting replies.

7

Alrighty, so focus is not specifically on cold email, but maybe more LinkedIn and other channels?

8

Thanks @Eloise for the detailed clarification, as this is one of the most important FAQs

9

This is extremely helpful. Thank you very much!

2 Likes
10

I missed this message! Makes sense with my questions. TY

11

Why do you think 1000 to 1500 emails per month is a lot for your main domain?

Thats like 50 to 75 per working day which seems to me like what an active human sales person can do.