I’m going to make the case for parallel/power dialers… ANY of them.
So if you use Orum, Nooks, Kixie, or any others, help me out here.
Although yes, I do sell ServiceBell’s dialer, use it daily, and love it If I’m being totally truthful, I believe every single one of these options is better than the alternative—dialing manually one by one.
Here are a few reasons why I LOVE parallel dialers and would never go back to not using one:
1. They give me my time back.
When I first started as a BDR, I vividly remember my sales director encouraging me to make 100 dials in a day. I remember hearing this and thinking it seemed impossible at the time. Although, after a few hours, I did it.
Now that I use a parallel dialer, I can make 100 calls in 20 minutes. I wouldn’t even BLINK at 100 dials. They’re THAT effective.
2. They allow me to be more targeted.
I already know what most of you are thinking after my first point.
“But Oliver, how effective is making 100 dials anymore? Isn’t it much more effective to make 20/30 ‘strategic dials’?"
My response: Who says these 100 calls aren’t strategic?
It is precisely BECAUSE of a parallel dialer that I can be more strategic.
How?
Because, as I stated before, now I can do 3 hours of dialing in 20 minutes.
With that time back, I can now make EXTREMELY targeted lists. Lists that are narrowed down to 1 persona, that match our best customers perfectly, and that I’ve had the time to spot-check each and every one of their websites beforehand.
3. Voicemail drop.
Although I know some salespeople don’t believe in leaving voicemails anymore, I’ve found that when paired with an email, voicemails work like a charm.
When you can start to scale this with a feature like voicemail drop and leave a voicemail for all of your non-connected calls, I PROMISE, you’ll start seeing triple the number of call backs.
Parallel/power dialers, like ANY other tool, can be used in the wrong way. Although, if you commit to implementing good habits while using them, I truly believe teams will see a significant ROI almost immediately.
What’re your guys’ opinions on parallel dialers?