The case for parallel dialers

I’m going to make the case for parallel/power dialers… ANY of them.

So if you use Orum, Nooks, Kixie, or any others, help me out here.

Although yes, I do sell ServiceBell’s dialer, use it daily, and love it :wink: If I’m being totally truthful, I believe every single one of these options is better than the alternative—dialing manually one by one.

Here are a few reasons why I LOVE parallel dialers and would never go back to not using one:

1. They give me my time back.

When I first started as a BDR, I vividly remember my sales director encouraging me to make 100 dials in a day. I remember hearing this and thinking it seemed impossible at the time. Although, after a few hours, I did it.

Now that I use a parallel dialer, I can make 100 calls in 20 minutes. I wouldn’t even BLINK at 100 dials. They’re THAT effective.

2. They allow me to be more targeted.

I already know what most of you are thinking after my first point.

“But Oliver, how effective is making 100 dials anymore? Isn’t it much more effective to make 20/30 ‘strategic dials’?"

My response: Who says these 100 calls aren’t strategic?

It is precisely BECAUSE of a parallel dialer that I can be more strategic.


Because, as I stated before, now I can do 3 hours of dialing in 20 minutes.

With that time back, I can now make EXTREMELY targeted lists. Lists that are narrowed down to 1 persona, that match our best customers perfectly, and that I’ve had the time to spot-check each and every one of their websites beforehand.

3. Voicemail drop.

Although I know some salespeople don’t believe in leaving voicemails anymore, I’ve found that when paired with an email, voicemails work like a charm.

When you can start to scale this with a feature like voicemail drop and leave a voicemail for all of your non-connected calls, I PROMISE, you’ll start seeing triple the number of call backs.

Parallel/power dialers, like ANY other tool, can be used in the wrong way. Although, if you commit to implementing good habits while using them, I truly believe teams will see a significant ROI almost immediately.

What’re your guys’ opinions on parallel dialers?

@oliverjohnsonnn you make some really solid points about the efficiency and effectiveness of parallel dialers. Curious to explore this a bit more!

First off, the volume of calls you can make with a parallel dialer is seriously impressive! But I’m curious, have you noticed any impact on the quality of your interactions? How do you balance the speed with making sure your conversations are meaningful and productive?

You also mentioned creating more targeted lists and being strategic with your time, which is awesome. What is your process for developing these lists. What criteria or tools do you use to refine your target personas? How do you keep these lists accurate and up-to-date?

And about the voicemail drop feature – that sounds like a game-changer for increasing callbacks! Do you have any tips for crafting effective voicemail messages? What key elements do you include to make your voicemails stand out and prompt a response?

Looking forward to hearing your thoughts and learning from everyone else’s experiences with parallel dialers! :eyes:

Thanks for the response, Justin!

I’ll answer your questions in numbered bullets below.

  1. No, I haven’t seen any decrease in the quality of these interactions.

  2. To make my lists, I use sales nav and upcell (gives me mobile data). I have narrowed down our ICP to be the exact same title, company type, company size etc. I make sure that I’m familiar with every prospect/company that is on the list. This way I’m never surprised when someone picks up.

  3. I always make the CTA to my voicemails be to check out an email I sent (never to call me back). I’ve noticed people are much more likely to check out an email than to call back.

It’s a bonus using Servicebell as well. Many time’s I will link our website to my email, and then servicebell will alert me when they open the email. From there I can actually live VIDEO call them on the website. This has been huge for my strategy to book meetings.

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Thanks Oliver!

  1. That’s awesome to hear that the quality of your interactions hasn’t taken a hit. It’s great to see that parallel dialers can handle both quantity and quality.

  2. Using Sales Nav and Upcell to build your lists sounds like a great strategy. Getting familiar with each prospect/company beforehand must really help in personalizing your approach. Do you have any tips for someone who’s just starting to build their ICP?

  3. Your CTA strategy for voicemails is smart. Directing prospects to check out an email instead of calling back definitely makes sense. People do seem more inclined to engage with emails.

  4. The live video call feature with ServiceBell sounds like a game-changer! That must create some amazing opportunities for real-time engagement. How have prospects reacted to these live video calls? Any tips on using this feature effectively without coming off as too intrusive?

Thanks again for sharing your insights, Oliver. It’s super helpful to hear about your experiences and strategies!

Great insights, Oliver, thanks!

Love the way you use intent to improve your conversions!

I don’t know if you’ve tried this, but there’s a trick about the opens that works pretty well: When someone opens your old email (7+ days) that they already opened in the past, it shows that they’re back on your proposal → they probably have more time to consider it? Now is the right time to call !

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Honestly, prospects are way more keen to answer servicebelll video calls for a few reasons.

  1. I call visitors that I have had some sort of interaction with previously (email, cold call, etc.)
  2. The novelty of seeing a salesperson VIDEO call them on the website is pretty cool lol.
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