Guidelines to Submit Your Strategy
Just delete the questions and fill in your own insights.
Use Case Selection
-Allbound
- What specific angle are you focusing on?
- Intent-based targeting + lead magnets + personalization with AI
Your Approach
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Challenge is : I have a huge traffic but my targets are CEOs. So I need to filter each intent data source so as to ensure to only send to CEOs of startups or SMEs. CEOs are not used to answer back to messages : it’s important to motivate them to make the extra effort.
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What will be your overall strategy and key techniques to solve this Use Case?
I have fully automated LGM so as to run filtering of all the the intent data and grant that I only interact with CEOs. But not every CEOs. I have to skip freelancers, coaches, marketing agencies…
So the key steps :
Focus on the intents
Then filter and score the profiles (CEOs + location - to avoid)
Then push on the right messages through Linkedin
Interact
Then push other funnels post-lead magnet
Targeting & Channels
- Who is your target audience? CEOs of startups & SMEs
- What tools are you using? LGM + Airtable + RapidAPI
- Which channel(s) will you use (LinkedIn, email, calls, etc.)?
Mostly Linkedin + calls
Your Workflow - Intent data : follow, comment & like on own posts, comment & like on influencers for CEOs, comment & like of competition, profile views, sales navigator segments, past leads
- What are the key steps of your workflow / sequences?
Key steps are : 1. hook + lead magnet (or… then lead magnet)
Then, after offering a free strategic diagnosis
There is a 2nd funnel post lead magnet
And a retargeting afterwards - What copywriting will you use?
Explaining your approach directly makes it clearer and more engaging! Please add
Screenshot of the sequence at
least
Video (Loom or other) presenting the strategy & copywriting. You can copy-past the shared link.
Bonus: Observed Results
Number of replies : from 3-4 per week to 10 to 20 replies
Meetings : from 1-2 per week to 3-4 per week
Just started 2 weeks ago. Now refining.
Will refine further in the next 3 weeks.
Good results
If you’ve already tested your sequence, feel free to share your learnings & key results!