Use Case Selection
Allbound : Intent-based targeting + lead magnets + personalization with AI
My Approach
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Challenge is : I have a huge traffic but my targets are CEOs. So I need to filter each intent data source so as to ensure to only send to CEOs of startups or SMEs. CEOs are not used to answer back to messages : it’s important to motivate them to make the extra effort.
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My strategy and key techniques to solve my use case :
I have fully automated LGM so as to run filtering of all the the intent data and grant that I only interact with CEOs. But not every CEOs. I have to skip freelancers, coaches, marketing agencies…
Key steps :
- Focus on the intents
- Then filter and score the profiles (CEOs + location // profiles to avoid)
- Then push on the right messages through Linkedin
- Interact
- Then push other funnels post-lead magnet
Targeting & Channels
- Target audience: CEOs of startups & SMEs
- Tools: LGM + Airtable + RapidAPI
- Outreach Channels: Mostly Linkedin + Calls
Outbound Workflow
1. Segmentation
- Intent data :
– follow, comment & like on own posts,
– comment & like on influencers for CEOs,
– comment & like of competition,
– profile views - sales navigator segments
- past leads
2. Sequence
- Hook + lead magnet
- Then, after offering a free strategic diagnosis
- There is a 2nd lead magnet
- And a retargeting afterwards
3. Copywriting
Results
Good results!
- Number of replies : from 3-4 per week to 10 to 20 replies
- Meetings : from 1-2 per week to 3-4 per week
Just started 2 weeks ago. Now refining.
Will refine further in the next 3 weeks.